Bay Area Plastic Surgeon Discusses Latest Trends in Nonsurgical Enhancement

Dr. Lauren Greenberg, a board-certified plastic surgeon in the Bay Area, in Northern California is an avid blogger who tirelessly pursues cutting-edge plastic surgery trends. She typically covers a wide spectrum of topics, from surgical enhancement with breast augmentation or liposuction, to reasons to consider when choosing a cosmetic surgeon. In her most recent posts, she addresses the growing popularity of nonsurgical enhancement with treatments such as BOTOX Cosmetic ® and skin rejuvenating products.

Palo Alto, CA (Vocus/PRWEB) March 16, 2011

The most recent survey from the American Society for Aesthetic Plastic Surgery (ASAPS) shows 85% of the almost 10 million cosmetic procedures performed in 2009 were nonsurgical treatments such as facial rejuvenating products and skin volumizing dermal fillers. At her Bay Area plastic surgery practice, Lauren Greenberg, MD responds to this latest development in the field of aesthetic enhancement, and the growing popularity of BOTOX Cosmetic® injections, as well as skin care treatments and products.

In a recent article, Dr. Greenberg addresses the common misconceptions associated with cosmetic enhancement in general, and BOTOX injections® specifically. As the popularity of nonsurgical enhancement continues to grow, Dr. Greenberg reminds her readers this widespread acceptance of nonsurgical procedures has only come about recently. BOTOX® Cosmetic and dermal filler treatments were often lumped together with more dramatic surgical procedures such as liposuction or breast augmentation. However, she says the most recent development demonstrated by the statistics from ASAPS is important because it shows the general population is beginning to understand the beneficial impact of nonsurgical procedures.

The use of BOTOX® injections to treat headaches has garnered substantial attention of late, which Dr. Greenberg says has created a gray area for patients considering such treatment. In a recent article entitled, “Will Insurance Cover my BOTOX for Headaches,” she discusses several recent cases within her practice in which insurance covered the non-cosmetic use of BOTOX® injections. She stresses that the process is fairly arduous and dependent upon the patient’s ability to document the need for such treatment. In the end, Dr. Greenberg says insurance is slow to keep up with the trends, but adds that helping patients wade through the complicated realm of insurance coverage, as well as choosing the appropriate procedures, is an important part of providing exceptional patient care.

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